A long, long time ago, cavemen and lizards ruled the insurance world. Then came Flo. The goofy, spunky sales clerk in red lipstick, retro hairdo and "tricked-out name tag" has become a marketing ...

Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.

Insurance isn’t necessarily a fun product. For most folks, it’s a necessary evil. But with the help of a perky pitchwoman named Flo, Progressive has put a bit of joy into the process. Chief Marketer ...

Progressive (PGR) did one of the dumbest things possible in December by creating a friend for Flo, its perky insurance pitchwoman: "The Messenger" is a road warrior-type who enthuses about insurance ...

In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...

Jeff Charney would hold the main character of his company's car-insurance advertising up against any of the main foes in his industry. When it comes to recognition, awareness and effectiveness, "Flo," ...

For years, Stephanie Courtney has been Flo from Progressive, the company’s spokesperson, and most recognizable employee. Along with her celebrity mascot competitors, — Geico’s Gecko, Allstate’s Mayhem ...

Stephanie Courtney as Flo in a Progressive Insurance commercial and as Marge on Season 1 of "Mad Men." What, you don't remember when Flo, that superperky saleswoman from the Progressive Insurance ...

Progressive's Flo is one of the biggest stars of the advertising world. A new campaign pairs her with a big Hollywood star with a role in what should be a blockbuster upcoming movie. The Mayfield ...

The advertising campaign follows Flo navigating an unexpected encounter on the street with Hamm. While he, again, seems eager to capture her heart, Flo only has room for one love in her life: ...

It used to be, insurance advertising was about as interesting as watching paint dry. That is no longer the case. In order to fight indifference, insurance advertising is now highly entertaining with ...

Get a compelling long read and must-have lifestyle tips in your inbox every Sunday morning — great with coffee! Flo the Progressive Girl. What comes to mind when I mention this media phenomenon? You ...