Scott Gardner is the Founder and CEO of Liquid Agency, a brand consulting and activation agency based in San Jose, CA. My series on brand and employee believers explored how to create (or identify) ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...