No time is more precious than the time you spend talking to your customers. The last thing you want to is waste precious face-time communicating a message that isn't interesting. Here's a quick quiz ...

Does your sales message attract the right sort of customer? Many sales messages that I hear from printing companies sound exactly the same. They are generic. They are designed to work for all sorts of ...

I’ve written about sales and marketing messages frequently in the past but I’ve never explained how selecting the best Point of View (PoV) makes sales and marketing messages more memorable… and thus ...

Last week I asked you to send me your sales messages so that I could rewrite them. I've gotten quite a few, some of which (I must say) are pretty much beyond all hope. However, here is a group of five ...

Small businesses typically use explicit advertising, which involves short and direct sales messages to a target audience. Implicit advertising, on the other hand, works best when businesses want to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Enterprise buying groups are getting larger, which is lengthening sales cycles. Gartner ...

Chris Chambers, MBA is the founder of The Einstein Bridge and The Turing Forge, as well as CEO of Chambers Capital Ventures. Have you ever stopped to think about how many minutes a business decision ...

Here are two of the things you need to do with an effective sales page online: You need to write a strong sales message. And you need to minimize the perception of risk. In other words, you need to ...