When you’re an email marketer, you spend most of your time creating ways to make your emails more engaging. You may hyperfocus on finding the perfect GIFs for your email or write 10 different subject ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Disruption is prompting marketers to revisit segmentation strategies and take a fresh look at how to effectively engage with specific clusters of customers. I recently asked Stefan Lysak, principal, ...

The pandemic has caused an unequalled healthcare crisis. We are now entering uncharted territory during a “post surge” period, with COVID-19 infection rates waxing and waning, and with a vaccine not ...