It seems my open letter to CEOs about marketing hit a nerve with many readers. With CMO turnover rates at an all-time high, it’s no wonder marketing leaders are feeling undervalued and unappreciated.

Editor’s note: Entrepreneur and investor Donald Thompson is a regular contributor to WRAL TechWire. His posts appear on Wednesday. RALEIGH – Many entrepreneurs are creative thinkers who can quickly ...

In the mid-1920s, most Americans ate light breakfasts. Edward Bernays, who would eventually be considered the father of public relations, was hired by a company that sold bacon to promote the idea ...

You might be thinking that your job is to manage your teams, to keep the accounts in order, to solve pesky technical issues, to find key strategy drivers in the data, to motivate people. Yes. These ...

To sell your ideas for new products to companies, it’s crucial to grasp the current financial and economic environment. In the U.S. and around the world, countries are continuing to grapple with ...

When you think of sales, you might conjure a car dealer swindling unwitting customers, or a telemarketer who interrupted dinner last night. But, no matter what your role is in your company, you're ...

OK, so this is a tad reductive, but Inc.com has a nice and incisive post on, whelp, how to sell your ideas. Of course, it assumes you have an idea worth selling, but it's still a good reminder that ...

The following is the first in a series, "Talk Like TED," in which communications coach/author Carmine Gallo applies tips, techniques and insights to help entrepreneurs and business professionals sell ...

The most innovative ideas emerge from startups and individuals, research shows. But isn’t the deck stacked against small entities? Given their size, limited know-how, and modest budget, how can they ...

CEO at WalkWest. We blend business, marketing, and communications strategies to reach and activate your audience. To continue reading this content, please enable ...