Tik-Tok, Instagram Reels, Facebook Stories and now YouTube Shorts…we all know video content is great for connecting on social media. In 2021, for example, brands spent more than $49.5 billion on video ...

Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up! Let's dive into Episode 53 of the Marketing Smarts Live Show ...

For communications leaders in education, business, nonprofit or any high-engagement sector, investing in a structured video ...

Opinions expressed by Entrepreneur contributors are their own. YouTube has become a commercial advertising powerhouse in recent years, with short-form commercials before the start of almost every ...

The online video climate has developed considerably, even in the past couple years. For businesses looking to adopt internet video content — especially a personal brand ready to utilize short-form ...

TikTok, YouTube Shorts and Instagram Reels have billions of users and immense potential for digital marketers and businesses. However, there are several typical mistakes to avoid in order to fully ...

In this video from Skift Megatrends 2023, we hear from Kash Miah, vice president of marketing at CrowdRiff, on what makes short-form video content so appealing to destination marketing organizations ...

The frustration of creative executives with the trend toward super-short video ads is the latest indicator that agencies continue to face challenges in adjusting to the demands of digital marketing, ...

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So it will come as ...

When Krystal Allen surprised her employees with Beyoncé concert tickets this summer, she posted a minute-long video about it on Instagram reels. The video racked up thousands of views and likes and ...

(Ad) The competition for K-12 private school admissions has gotten more and more competitive - and some schools are struggling to keep up. One key place to focus your digital marketing efforts is in ...

Anyone who has worked in China or with Chinese brands and consumers will know it is a fast-changing market. A payment method that was popular two years ago mightn’t be ‘hot’ anymore, and a new social ...