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A powerful marketing plan is essential for the success of any company or brand. Without it, no marketing strategy is complete—or viable. And what is a marketing plan? It's "a comprehensive document or ...

Nowadays, everyone and their mom is building some kind of application. Or, at least, it seems that way. In reality, building an app is a lengthy process, that requires more than just the actual ...

Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine ...

Two every second: That’s how many people join LinkedIn as new members, many of whom hope to exploit the platform’s rich resource for industry contacts. That means that by the time you finish reading ...

To sustain user attention and drive audience engagement, journalists and news organizations should learn to use data visualizations. Data visualizations let you explain a set of data simply with an ...

In recent years, learning management systems (LMS) have become the central hub of operations for many institutions of higher education—offering ready access to student data, course content and other ...

With workplaces more mobile and interconnected than ever, many employees have the ability to work from home or on the go. While at first glance, having a bring your own device (BYOD) policy in your ...

When it comes to great ideas, intuition is “more powerful than intellect.” That’s according to the late Steve Jobs. Many experts would agree that truly transformative ideas rarely come from one ...