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Becca Apfelstadt is co-founder and CEO of treetree, a marketing agency in Columbus, Ohio, that provides creative firepower for B2B giants. I’m a firm believer that you should bring your whole self to ...

Choose between a detailed traditional business plan or a lean startup version that prioritizes flexibility. A strong business ...

Opinions expressed by Entrepreneur contributors are their own. “The absolute biggest business plan mistake you can make is to not plan at all.” So writes Noah Parsons in his helpful blog post 17 Key ...

Business plans are vital in helping you establish your goals and define the means by which they can be achieved. Our simple business plan template covers everything you need to consider when launching ...

Opinions expressed by Entrepreneur contributors are their own. We do amazing, meaningful things every day, but in small increments. We build a life, a family, a career, a worldview, a legacy — all in ...

While your business plan generally outlines your entire business, a standalone marketing plan focuses specifically, and in more detail, on just that one function. When business owners want to dive ...