TV's second-quarter advertising market--always a harbinger of possible forthcoming upfront activity--seems to be taking a cue from its healthy first-quarter business. Larger cable networks are rumored ...

A strong scatter market -- from two key advertising categories -- delivered better-than-anticipated upfront ad sales for Disney-ABC Television. Rita Ferro, president of advertising sales for ...

Months after a cruel summer unnerved the television advertising market, some signs of life have network executives bragging again. The “scatter” market, where advertising time is sold closer to air ...

TV networks are crowing about a strong "scatter" market, with TV ad rates running 35% to 40% over last fall. And at first blush it does sound like great news for the likes of CBS, GE's NBC, Disney's ...

It appears that advertisers who bought in the Upfront got a bargain – and that the networks were smart to hold back inventory. “We believe Q4 network [and] cable scatter finished up in the high teens ...

Investors are still on edge about the future of the pay-television market, with media stocks selling off yesterday after Time Warner Inc. lowered profit guidance. While concerns about the television ...