The UK’s advertising regulator has ordered three major fashion brands to pull paid-for Google advertising campaigns promoting ...

Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence has revolutionized the marketing landscape by enabling precise targeting, hyper-personalized advertising and real ...

Coca-Cola, Home Depot and Guess are among the brands to be reckoned with in mobile advertising, leveraging a mix of native experiences, social sharing and greater interactivity to boost consumer ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

The UK advertising watchdog has cracked down on marketing campaigns by telecoms companies including BT, EE, Virgin Media and O2 for misleading consumers about price rises added to their bills during ...

Newcastle-based Seriös Group has partnered with one of the UK's fastest-growing independent digital out-of-home media owners in a move which will create a "more ...

The company also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import. Microsoft Advertising’s Shopping ...

Although traditional media buyers continue to use streaming and digital video platforms to extend overall TV entertainment program reach, a survey from Comcast Advertising says sports TV advertising ...

Generative AI refers to a type of AI that is designed to produce new content or data by learning from existing information. Generative AI models analyse patterns in the vast datasets they are trained ...