The Globe and Mail

Why it’s the visuals that hammer home the message

In business, words are supreme. But in marketing, we know that visuals are vital. The question of how to make those visuals effective – to hammer into consumers a verbal and emotional message – is ...
Exchange 4 Media

Author and marketing expert Laura Ries on 'Visual Hammers' as expert marketing tools

Author and marketing strategist Laura Ries, at the Knowledge Seminar on Day 3 of Goafest 2017, drew attention to the defining factor that is the anchor for great marketing and advertising—visuals.
Ad Age

Repositioning 'Positioning': Connect With Consumers With a Visual Hammer, Not Verbal Nails

Are you a print subscriber? Activate your account. By Jack Neff - 29 min 9 sec ago 35 min 28 sec ago By Ad Age and Creativity Staff - 1 hour 26 min ago By Garett Sloane - 2 hours 49 min ago By Jon ...
Ad Age

Time for b-to-b brands to wield 'visual hammer'

Are you a print subscriber? Activate your account. By E.J. Schultz - 16 hours 18 min ago By Ilyse Liffreing - 17 hours 50 min ago By Simon Dumenco - 19 hours 40 min ago By Lindsay Rittenhouse - 20 ...
Marketing

Does Your Brand Have a Visual Hammer? Laura Ries on Marketing Smarts [Podcast]

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! From Strategy to 'Visual Hammer' Ries's premise is fairly straightforward: To leave a lasting impression on the mind of customers ...