The University of Arizona in Tucson made big news earlier this year when it revealed that it was tracking swipes of ID cards given to every student and used at almost 700 campus locations in an ...

Having worked in online marketing and web analytics for nearly a decade, I’ve heard it all when it comes to myths passed around small and large companies alike. Here is a top 10 list of my favorite ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

In the current economic climate, marketers have begun shifting their budgets from traditional media to digital media. And with the right strategy and execution in place, digital media has proven very ...

Tagging represented a significant breakthrough in measurement data collection, enabling widespread access to Web analytics data throughout the organisation. Unfortunately, real drawbacks to the use of ...