Part 1 of this two-part series detailed five ways companies can improve their position in search engine rankings, including URL submission, paid inclusion, content tailored for Web “spiders,” a well ...

Three SEO strategies to help you improve online visibility, increase authority, boost organic traffic and enhance user experience. Search Engine Optimization (SEO) has been around for more than 25 ...

When the acorn that would become the SEO industry started to grow, indexing and ranking at search engines were both based purely on keywords. The search engine would match keywords in a query to ...

Link building is one of the most challenging parts of any SEO strategy. Make it easier with five tried-and-tested strategies for building quality backlinks in 2023. The importance of link building ...

Google updated their Page Experience Documentation in order to make it explicitly clear that Core Web Vitals are used by their ranking systems. What’s curious about the change is that Google continues ...

PageRank is a foundational algorithm that has significantly influenced the way search engines rank webpages by assessing both the quantity and quality of inbound links. The technique, originally ...

Google was recently granted a patent about ranking web pages that a user will be interested in next. The patent describes assigning an Information Gain score to rank a second set of web pages that are ...

The ways in which people search for information on the Web have changed. Web content (text, images and audio) is being created and uploaded at a rate faster than the ability of search engines to index ...