Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Crafting a compelling career mission statement is a pivotal step for ambitious professionals aiming to navigate their career paths with clarity and purpose. Whether you’re a recent graduate or a ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

What are the elements of a well-formed mission statement for restaurant brands? While we recently saw Starbucks update its mission statement as part of a multi-faceted organizational transformation, ...

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...

A program (e.g., department, school, or program) mission statement includes a description of the broad purposes the program is aiming to achieve, the primary functions or activities of the program or ...

Aspirational statements sound good, but if they’re not accompanied by visible efforts to achieve those aspirations, they’ll quickly be viewed as symbolic of an organization’s failures. Mission, vision ...