It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both advantages and disadvantages when trying to promote a mobile app. The settings and ...

An unexpected consequence of our love of apps is that now there’s just too damn many of them. The app stores are overcrowded, leaving developers desperate for a way to get their games and utilities ...

If you've been watching the news cycle around app bans and the policies around what is and isn't allowed in the app stores run by Apple and Google, you might have also seen references to "sideloading" ...

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