AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

The health and wellness space is exploding. We are not talking about gym memberships or kale smoothies anymore. We are ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

By 2048, women will control $124 trillion of the market. Brands that invest in real representation of women and personalized connection can outperform competitors.

The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand ...

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

B creator media spend, but 39% can’t track ROI. The infrastructure gap holding back the fastest-growing channel in marketing ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Murray State University’s Office of Branding, Marketing and Communication earned two Public Relations Society of America ...

CMOs hate being asked whether they’re right-brained or left-brained. It’s an “annoying question” because the answer is “both,” said Andrea Brimmer, CMO of Ally Financial, speaking at the Possible ...

With over 12 years of experience in advertising and marketing, he has previously worked across creative and strategy roles at ...

Dave's Hot Chicken appoints Brandon Rhoten as Chief Marketing Officer to oversee brand marketing and accelerate growth ...