Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...

The digital era, which permeates almost every facet of our lives, has caused a fundamental shift in marketing. ROI and audience engagement still matter, but there's a new heavyweight contender in the ...

This study considers the relationship between perceptions of ethical behavior and the demographic characteristics of sex, age, education level, job title, and job tenure among a sample of marketing ...

At its core, psychology is the study of uncovering the complexities behind human nature. And it does so through different perspectives—developmental (how we grow through time), cognitive (how we think ...

Corporate social responsibility can take a number of forms, including formal company policies and community-development initiatives. Although it is not often the focus of ethics policies, individual ...

Discussions of moral and ethical behavior in the information technology field have moved to the forefront of the business world due to the rise of electronic commerce (e-business). Internet ...

This is a preview. Log in through your library . Abstract A national sample of 362 respondents assessed the ethical predisposition of the American marketplace by calculating a consumer ethics index.