Paul Sloane, a longtime authority on innovation and lateral thinking, examines how companies such as Airbnb, Booking.com, ...

Imagine a world where product decisions are no longer based on assumptions or guesswork. Instead, you have the power to eliminate uncertainty about user preferences and behavior. Picture optimizing ...

For too long, software teams have been forced to choose between knowing what’s happening and understanding why. Product analytics told us where users dropped off, but not what would have worked better ...