If you or your business don’t regularly use Gmail (or you haven’t switched to tabs yet), here’s what everyone has been talking about: At the end of May, Gmail announced the slow rollout of a new ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, email marketing can power a strong revenue stream for your business. With more than 1 billion people using Gmail each ...

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns. Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions ...

A version of this article previously appeared at WaldowSocial.com. Did Gmail just kill email marketing ? Short answer: No. Longer answer: It's way too early to tell. Even longer answer: Keep reading.

Google on Tuesday announced new block and unsubscribe features for Gmail that will make it easier for users to manage their in-boxes and harder for marketers to creep out of the spam folder.

Google recently announced they will be testing incorporating Gmail into their search results. “Sometimes the best answer to your question isn’t available on the public web—it may be contained ...

So, what is GSP? The service quietly launched three years ago, with Google soft-selling the ads rather than going full-out to promote them. Now, however, word has spread among advertisers that the ads ...

In the past few years, Gmail has been making a lot of waves in email marketing: priority inboxes, promotions tabs... Every new release seemed intended to make life harder for email marketers. But if ...

Gmail users have steadily moved away from using the email provider's Tabs feature to sort their emails over the past few years, according to recent research from Return Path. The report was based on ...