Google Ads announced that it is now easier to create sub-manager accounts. You can now create these sub-manager accounts from within your existing manager accounts, in addition to where you created ...

Advertising on Google Ads is a no-brainer for many brands. Between the mammoth market share, the proven ROI on time and monetary investment, and the innovations in creative/targeting – it’s never been ...

If you’ve ever audited a Google Ads account, you know you’re likely to find a few obvious and very correctable issues – especially if you’re working from a checklist. Things like: At the same time, ...

A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI. Google Ads has introduced a new feature that provides direct access to the GA4 audience builder, ...

Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and ...

Can you remember the last time you reviewed or audited your Google ads? If not, now may be a good time to do so. However, before you dive in and start your audit, knowing what to do and look for is ...