On The Ellen DeGeneres Show, Ellen reminded everyone that tax day has come and gone. In a fake H&R Block video, Ellen poked a little fun at President Donald Trump‘s refusal thus far to release his tax ...

SAN FRANCISCO (MarketWatch) -- H&R Block Inc. said Wednesday that Intuit Inc. has agreed to change the television and radio commercials that claim its tax software prepared more tax returns than H&R ...

Intuit’s TurboTax outspent H&R Block on TV commercials and paid search advertising online, according to a new analysis. Kantar Media found that between January 2 and April 4, tax prep advertisers ...

The Cannes cheating scandal has brought renewed scrutiny of awards, entries and the judging process—but will anything change? Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials ...

In the weeks leading up to Tax Day in the U.S., I have seen H&R Block’s “gamer” ad ahead of… every video. The tax prep company has successfully targeted me, and I am not alone: According to visible ...

Count IBM Watson among the celebrities starring in Super Bowl ads on Sunday, right alongside Justin Timberlake, (beverage company Bai), Melissa McCarthy (Kia) and Humpty Dumpty (TurboTax). H&R Block ...

Millennials and others who are looking for fast cash to pay holiday bills – as well as unexpected car repairs and skyrocketing heating bills – are being bombarded with TV ads, window signs and other ...

H&R Block will be using the IBM Watson platform in preparing tax returns at 10,000 U.S. offices. Objective is to combine human expertise and judgment with cognitive computing power from the cloud.