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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...
Sinclair disclosed the talks in an SEC filing Monday. By Alex Weprin Senior Editor Another major deal for local TV stations may be brewing, with Sinclair Broadcast Group (and its 185 or so local ...
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