You better read this first before wasting your money. Marketing automation software is a big business. Lead by great companies like Marketo, Pardot, Eloqua and HubSpot, the marketing automation ...

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Customer engagement platform Pushwoosh has released ManyMoney, a fully autonomous AI-powered marketing copilot designed to drive revenue growth for ...

Rocket CRM today announced enhancements to its marketing automation system within its customer relationship management (CRM) platform. The updates introduce new workflow options, deeper data ...

eTrigue, a provider of software-as-a-service (SaaS) marketing automation systems, announced that its flagship DemandCenter marketing automation application now supports mobile operation and management ...

As artificial intelligence and automation redefine digital marketing, professionals must evolve from traditional execution to ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...

So much has changed in marketing since Professor Philip Kotler wrote Marketing Management, the most widely used marketing textbook in the world. I had the pleasure over the years to speak at ...

The marketing automation software industry is estimated to reach $7.63 billion by 2025 and grow at a CAGR of 13.3%, according to a study by Grandview Research. With this kind of growth, it's safe to ...

Opinions expressed by Entrepreneur contributors are their own. When running a multi-location restaurant or franchise, owners and operators don’t have an excess amount of time to think about marketing.

Resident turnover can be a major — and costly — headache for multifamily owners. Though turnover fell during the pandemic, average annual turnover of 42% of residents in a block creates a significant ...