Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Your marketing emails aren't working hard enough. Most sit unread in crowded inboxes, or worse, get deleted without a second thought. But email marketing is serious business, bringing in an average of ...

Email marketing is a long established method for effective communication with existing and potential customers. Luckily, long gone are the days of complex and time consuming processes needed to send ...

Getting your marketing emails into your recipients' inboxes and making sure they actually get read are vital to the success of your email program. You can't guarantee 100% delivery, but you can take ...

Strong subject lines are crucial — a compelling subject line sparks curiosity and increases your open rates. Each email should center on one clear idea with a consistent call to action to avoid ...

Most marketing emails don’t get read, but businesses are still treating email as their primary relationship-building tool. It’s time for a new approach. Relying on email alone is no longer enough — ...

Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. Email is most effective at inspiring customers to take action, and it ...

If you think email can help you boost last-quarter revenue, you’re right. On average, 40 percent of consumers check their inboxes hoping to find brand discounts. During the holidays, showing up in ...

Anti-spam laws and regulations in the U.S. are intended to the public unwanted spam emails. Any person or company that sends emails in connection with their business must be sure to comply with these ...