Leverage fan behavior data across 13 sports and 100 brands for enhanced sponsorship activation. Key insights cover TV viewership, social media, product preferences, and demographics, serving agencies, ...

Sports marketing may have come a long way but let’s stop pretending that brand badging doesn’t matter, says Matt Riches. In ...

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

Localized activations: Fans’ strongest ties are often local. With 47% of loyalty driven by being raised in a team’s city, non ...

March Madness. The Olympics. The NBA and NHL playoffs. Brand marketers spend billions on tentpole sporting events annually, but with live sports either canceled or postponed for the year, they must ...

Alibaba joined the Olympic Partner (TOP) programme, the highest level of Olympic sponsorship, in 2017 and it’s recently extended its partnership through to 2028. And already, the brand has delivered ...

Picture this: It’s half-time at your World Cup final of choice, and everyone gathers around the television. Eyes across the ...

While we’ve only been devoid of live sports for a few months, the absence has felt like an eternity for many sports fans. Now, sports leagues and governing bodies are currently working quickly through ...

When Matt Hochberg started Hochberg Sports Marketing in December 2019, he saw an opportunity to gain a foothold in a space where few were looking. He turned his attention to lesser-known athletes in ...

The crossroads of marketing and sports first showed up on the map in a significant way 86 years ago. When a photo of New York Yankees first baseman Lou Gehrig appeared on boxes of the General Mills ...

PLANO, TX–In a move that reshapes the collegiate multimedia landscape, Learfield Sports announced today that it has acquired Nelligan Sports Marketing (NSM), adding 41 collegiate properties to its ...

Its member schools account for more than 200,000 students and a million living alumni, but the Big West athletic conference has traditionally been stuck in the shadow of the powerful Pacific 10, home ...