Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

If your startup isn't solving a real problem, you’re only increasing risk for yourself. You’re banking on customers changing ...

During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...

In the third entry of his series on behavioural science can reframe the role of marketing, Ogilvy UK’s Dan Bennett explains ...

Not all unethical customer behavior is equal. An interesting question then arises of how to distinguish between different types of unethical customer behavior, consider its consequences, and responses ...

Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

The holiday season has always been retail’s pressure test. Black Friday and Cyber Monday aren’t just high-volume days. They ...

Predicting consumer behavior is a core responsibility for most marketers. Market research can help reveal consumer intentions, but penetrating the veil that protects actual consumer motivations from ...

Switching costs are zero. Expectations are high. Learn the strategies that stop churn and keep customers engaged for the long ...

After surveying 600 business executives and 10,000 consumers in 10 countries, Accenture has outlined 10 behavioral elements that affect consumer purchases. In the report titled: Energizing Global ...

The conversation about personalized service has reached a crescendo of late. Treating people as individuals and aspiring to wow customers with a service tailored to their specific needs is sure to do ...