It's easy to get frustrated when mapping out the complexities of integrating email marketing with a CRM application. Companies want to view all customer data, including email marketing statistics, in ...

Email marketing is a marketing must-have for businesses that are looking to grow their owned audiences and improve their marketing ROI. However, successful email marketing requires the right software ...

The makers of most mainstream customer relationship management applications like to say that their products can also do email campaigns. They can. But they’re really not very good at it. So my advice ...

Email marketing applications went through a shift in the early 2000s, as some went for the pure Web experience, some tried to simulate early CRM apps, and some thought the “installable” software ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is a great way to reach your customers ...

Marketing has seen immense progress in the four-and-a-half decades since the first email was sent. Improvements like search engine and social media marketing have left companies with no lack of ...