The Fitbit Sense nails the basics. It offers a built-in GPS and an improved heart rate sensor. We also love the quick-release straps. If you want the best health-focused wearable Fitbit has to offer, ...

You've probably seen Fitbit and Apple share stories about how their smartwatches have saved lives. Anecdotes about users who discovered heart irregularities or finally started taking their health ...

Taylor worked with AP from 2018 to 2025, most recently as Google Editor. Fitbit’s more feature-rich fitness trackers are in a weird spot right now. With Google’s Pixel Watch sporting Fitbit ...

The Fitbit Sense is undeniably ambitious and capable, but it’s do-it-all attitude adds too much complexity and friction. There are a lot of things the Fitbit Sense does that the Apple Watch can’t.

Founded in 2008, Fitbit is a consumer electronics company that’s best known for its line of smartwatches and fitness trackers. The Fitbit Sense is one of the brand’s most expensive and sophisticated ...

Picking between Fitbit smartwatches has never been an easy task, and the choice has perhaps never been harder than with the company’s latest, the Sense 2 and Versa 4. Almost identical in design, ...

In Fitbit’s family of wearables, you now have your pick of the Fitbit Versa 3 and the Fitbit Sense. The Versa 3 and the Fitbit Sense are now the last generations of Fitbit smartwatches, but while both ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a senior reporter and author of the Optimizer newsletter. She has more than 13 years of experience reporting ...

Fitbit’s lineup of smartwatches and fitness trackers is getting larger just in time for the holiday season, with the company announcing the Fitbit Versa 4, Fitbit Sense 2, and Fitbit Inspire 3. The ...