Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

Google Search’s Preferred Sources feature lets users prioritise news from specific outlets in Top Stories, reducing algorithmic noise and giving greater control over what sources appear.

Stop typing and start searching visually. Learn 10 creative ways to use Google Lens every day to identify plants, copy text, ...

Search demand forms before keywords appear. See how Exploding Topics, social search, and PR support early authority building.

Viant CEO Tim Vanderhook talks about the impact of shopping in AI platforms and what marketers must do to prepare for the ...

Google is suing SerpApi, a web-scraping company that provides its customers with an API that mimics human searching, the ...

Ready has steered Pinterest back to profit and user growth, with the help of an expanding Gen Z user base and new shopping ...

A decade or so ago, I thought Google needed a newer mission than “organize the world’s information and make it universally accessible and useful.” Having ...

AI allowed Shein not just to outpace everyone but to rewrite the physics of trend creation itself. Yet Zara has managed to ...

Here's a grounded approach to keyword optimization that prioritizes clarity, structure, and real user experience.

The long-running series in which readers answer other readers’ questions ponders the online world – from what’s despicable to what’s indispensable ...

Instagram’s quiet rollout of AI generated search titles for public posts is not a minor tweak to how people discover content.