Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. LinkedIn was originally created as a platform for professionals to connect through social ...

Social media marketing offers businesses an opportunity to find and communicate directly with their target audience. LinkedIn, in particular, provides business networking features that can help ...

LinkedIn isn’t just a convent of buttoned-up office avatars and thinkfluencers. For years, LinkedIn has been an online advertising platform for B2B marketing, hiring campaigns, audience extensions and ...

Your LinkedIn posts tank while others thrive. The platform changed its algorithm to reward personality over polish. Here's ...

LinkedIn is now offering a free marketing certification program that anyone can take to become an accredited LinkedIn marketing expert. This program is for professionals who want to show that they not ...

Think LinkedIn is just for business networking and job hunting? Think again. The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least ...

LinkedIn has revolutionized business networking, transforming it from conference room handshakes to strategic digital relationship-building. Whether you’re seeking new clients, strategic partners, ...

LinkedIn — the social network for people looking to connect with others in their professional fields and find work with upwards of 810 million users — has a long-standing business in marketing and ...

LinkedIn has published a report of the top 10 in-demand marketing skills in 2021, based on what employers are looking for in job postings. Half of the top 10 jobs posted on the platform are in the ...