An AI-generated ad for Kalshi, where you can bet on real-world events, aired during an NBA Finals game. PJ Accetturo, a self-described AI filmmaker, described his process for creating the ad. Here's ...

Kevin O’Connor is joined by Tom Haberstroh to break down the Oklahoma City Thunder dominating the Phoenix Suns in the NBA Cup ...

Squish them together into one sprawling 12,338 square-mile mass, and the 77 counties that make up the blended Indianapolis and Oklahoma City markets would yield a grand total of 1.99 million TV homes, ...

The NBA has reignited the holiday spirit by reviving its iconic "Jingle Hoops" ad with a modern spin. The updated version, called "Jingle Hoops Regifted," combines nostalgia with cutting-edge ...

The NBA is promoting its slate of games on Christmas Day by remixing a classic commercial, Jingle Hoops, from over a decade ago. It was 2013 when the original version of this ad debuted and it is just ...

SAN FRANCISCO, CALIFORNIA - OCTOBER 05: Bronny James #9 of the Los Angeles Lakers drives against Stephen Curry #30 of the Golden State Warriors in the first half of a preseason NBA game at Chase ...

For years, fans have witnessed plenty of creative ads from Nike centered around NBA legend LeBron James. Now, a new member of the James family has an ad from the company. After Bronny James was ...

NBA incumbent TV sports-rights holders Walt Disney and Warner Bros. Discovery could take a hit to their combined $1.4 billion in annual NBA ad revenue if NBCUniversal gets a piece of the big sports TV ...

Upfront season is upon us. Media companies, both new and old, will spend much of the next week courting advertisers to buy inventory on upcoming programming. For most companies, sports will be a ...

Another East showdown between top-5 seeds tips off today’s action on League Pass as 2nd-place New York hosts 5th-place Orlando (12 ET). Plus, two red-hot scorers go toe-to-toe as Tyrese Maxey’s Sixers ...

A farmer floating in a pool of eggs. An alien chugging beer. An older man, draped in an American flag, screaming, "Indiana gonna win baby." The chaotic scenes are all part of a new AI-generated ad ...