OKLAHOMA CITY (KFOR) – An Oklahoma small business is preparing to battle with gas station giant Buc-ee’s. Jarrad Hewett, who has owned Nut Huggers Apparel for three years, said he received a ...

Cracker Barrel CEO Julie Felss Masino told an investing conference on Tuesday that the company updated its logo so that it was more visible on highway billboards. She noted that the move wasn't meant ...

Cracker Barrel’s top executive on Tuesday said the folksy restaurant chain’s disastrous logo change wasn’t about politics — instead claiming the switch was made for the sake of highway visibility, ...

Cracker Barrel CBRL-1.94%decrease; red down pointing triangle said it is reverting to its “Old Timer” logo after a rebrand ignited a culture war. “We said we would listen, and we have. Our new logo is ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...

Cracker Barrel is reversing course, announcing Tuesday that it would scrap the new logo it introduced after facing backlash over the rebrand. “We thank our guests for sharing your voices and love for ...

Uncle Herschel is returning to the Cracker Barrel chair. After online outrage by conservatives who accused the country-themed restaurant chain of changing its values or going “woke” when it rolled out ...

After days of intense backlash, most recently from President Donald Trump, Cracker Barrel is scrapping its new minimalist logo. “We thank our guests for sharing your voices and love for Cracker Barrel ...

Cracker Barrel tried to reassure customers Monday that its values have remained the same after it received criticism following a new logo reveal and general brand refresh. The company promised ...

Cracker Barrel CBRL-1.42%decrease; red down pointing triangle planned to celebrate a fall menu and logo makeover with a festive country music concert in New York City, but its new logo stole the ...

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man ...