Shopify reports that 77% of U.S. founders start businesses to turn passions into reality, highlighting motivations like job security and solving personal problems.

Find out what you must do before starting a business, from writing a business plan to getting the proper insurance.

Discover practical strategies to build brand awareness, attract loyal customers and stand out in a close-knit community.

Our guide breaks down everything you need to know about starting an in-person or online clothing store, with expert advice ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...