Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

The UK’s advertising regulator has ordered three major fashion brands to pull paid-for Google advertising campaigns promoting ...

Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster Summer Olympics in Paris, but the final stretch of the year brought ...

The UK advertising watchdog has cracked down on marketing campaigns by telecoms companies including BT, EE, Virgin Media and O2 for misleading consumers about price rises added to their bills during ...

Newcastle-based Seriös Group has partnered with one of the UK's fastest-growing independent digital out-of-home media owners in a move which will create a "more ...

As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...

Generative AI refers to a type of AI that is designed to produce new content or data by learning from existing information. Generative AI models analyse patterns in the vast datasets they are trained ...

Social media platform Reddit (NYSE:RDDT) has introduced "Reddit Community Intelligence" and launched two new early-stage AI tools under the same initiative, which it expects to be helpful for ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content ...