India's advertising industry is evolving with programmatic buying, now at 42% of digital ad spend, projected to reach 44% by ...

Shantanu Kumar ’26, the first student to enroll in SOM’s joint-degree program with the Yale School of Engineering & Applied ...

At the MarTechAI Summit 2025, top leaders debated whether AI can truly grasp human emotion or if empathy will always remain ...

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights ...

Retailers can formulate effective merchandising plans by analyzing store sales data and their competitors’ product line-ups, ...

The study provides independent insights into ad performance across YouTube, Instagram, Facebook, OTT and other mobile video platforms using monthly face-to-face interviews ...

In an interaction with e4, Anupam Bansal, Executive Director of Liberty Shoes, discussed how the brand is evolving from ...

Airtel Payments Bank operates entirely as a profitable digital-first bank with no physical branches. Over the years, it has ...

Every time you request a rideshare, you trust that your driver will get you home safely. Most rides go as planned, ...

As consumer behaviors shift and digital touchpoints multiply, the once-reliable linear marketing funnel is giving way to a ...

AI-in-everything is becoming so ordinary and everyday that it is easy to overlook. But this normalisation is having a ...