India's advertising industry is evolving with programmatic buying, now at 42% of digital ad spend, projected to reach 44% by ...

Understanding consumer decision-making has always been essential for FMCG brands competing in crowded, price-sensitive markets. While rational factors like price, quality, and convenience certainly ...

Shantanu Kumar ’26, the first student to enroll in SOM’s joint-degree program with the Yale School of Engineering & Applied ...

Jedi Digital Marketing Hong Kong has introduced an expanded digital marketing framework designed to address the increasingly complex landscape of online communication, audience behavior, and ...

At the MarTechAI Summit 2025, top leaders debated whether AI can truly grasp human emotion or if empathy will always remain ...

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights ...

Retailers can formulate effective merchandising plans by analyzing store sales data and their competitors’ product line-ups, ...

Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW ...

Citations and placement in AI answers are turning into the visibility signals that decide who enters the final click.

Anupam Bansal of Liberty Shoes explains how India’s changing retail landscape demands a mix of data analytics and human ...

At the recent BusinessDay Talk Exchange on X, titled ‘Buy Now Pay Later: Can Credit Financing Truly Work in Nigeria?’, BNPL ...

Quebec retailers like Aldo and Tim Hortons show how cultural adaptation, partnerships, and strategy drive success in global ...