Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

OLDWICK, N.J.--(BUSINESS WIRE)--AM Best is maintaining its stable market segment outlook on the U.S. commercial lines insurance sector for 2025, due partly to its persistently strong underwriting ...

AM Best is holding its market segment outlook on the U.S. personal lines segment at stable, citing in part aggressive rate increases and portfolio management measures that have led to meaningful ...