Discounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing ...

Barbados Tourism Marketing Inc. and JetBlue launched a wedding promotion offering perks like flights and hotel stays for ...

The advertising world has no shortage of zany attempts at grabbing attention, but even with that in mind, these unique ...

Appointment of seasoned finance leader advances Foundry’s long-term growth strategy and value creation SAN FRANCISO, CA / ...

A24's “Marty Supreme” marketing campaign underscores the creative ways studios have been trying to get people to theaters.

Anand Rathi Group has announced the promotion of Devang Mehta as its new chief marketing officer (CMO). The announcement was ...

HTeaO, the nation’s leading iced tea franchise, announced a significant step in strengthening its marketing organization with ...

When two of Pakistan’s most bankable stars, Fawad Khan and Mahira Khan, reunited to promote their upcoming film Neelofar, the campaign felt less like typical movie promotions and more like a carefully ...

Promo materials should also refrain from positioning one approved biosimilar as better than another for the same reference product, per the document, and they shouldn’t suggest that a biosimilar is ...

The West Virginia University Marketing department has released its 2026 men’s basketball Big 12 Conference home game ...

Tencent has agreed to halt all promotion and testing of Light of Motiram as it prepares for a major court case next ...