Discounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing ...

HTeaO, the nation’s leading iced tea franchise, announced a significant step in strengthening its marketing organization with ...

Asos Plc is sticking with its plan to offer fewer promotions, even as a bigger-than-expected revenue drop disappointed investors and raised doubts about the progress of its turnaround plan. The ...

What started as a single-day discounted shopping event on the Friday after Thanksgiving in the United States has blown out to ...

Fast-food giant McDonald’s scored solid sales growth Wednesday following promotions to attract struggling consumers, with company shares rising despite profits missing expectations. The restaurant ...

SDS Arms has promoted Neil Sanders to VP of Sales and Marketing. Sanders initially joined the company as director of Marketing in 2022 and was promoted to VP of Marketing in 2024. “With over two ...

Darden Restaurants’ strategy is centered around cost efficiency, data-driven decision-making, and elevating the employee experience, which help create a unique dining experience that uplifts the brand ...

On hiked prices by $10 on select products in July, refrains from further pricing Company faces a 40% tariff on imports from Vietnam Reports a Q2 sales beat, but a loss in adjusted profit due to weaker ...

Wendy’s Co.’s stock turned higher on Friday, as investors seemed to approve of the company’s plan to turnaround its U.S. business, which includes a focus on its “Meal of Misfortune” promotion, which ...

CEO Ken Cook to focus its 'Meal of Misfortune' promotion based on the Netflix series 'Wednesday,' and will introduce new chicken offerings to boost sales Wendy's is launching its "Meal of Misfortune" ...

For some consumers, fast food has simply become too expensive. Executives at McDonald’s conceded Wednesday morning that a segment of their customer base, particularly lower-income consumers, are less ...

Decision-making in sales and marketing is accelerating. Whether it’s a salesperson deciding their next move, a manager reshuffling customer assignments, or a leadership team shaping strategy, fast, ...