More than one in five marketers say their role has 10 more core responsibilities, according to a recent survey.

Learn how CMOs and marketing leaders can integrate compliance into marketing campaigns to reduce risk, streamline reviews, ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

In an increasingly fragmented retail landscape, customer loyalty programs are an important tool to help retailers maximize their "share of wallet" among consumers. A recent study we conducted at ...

What do companies that provide great customer communication excel at? What could companies do to enhance their digital ...

Discover how design systems reduce duplication, strengthen brand integrity, and empower global teams to build faster with ...

Marketing Content - Some 95% of professional services marketers say it's important that their organization’s content show up ...

Artificial Intelligence - Some 19% of workers say they now frequently use AI tools to take meeting notes, according a recent ...

Enterprise marketers struggle with fragmented AI initiatives. Learn how orchestration, governance, and integration frameworks ...

Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...

Artificial Intelligence - Catch up on select AI news and developments from the past two weeks or so. Stay in the know.

The five most valuable global brands at the end of 2022 are all technology brands, according to recent research from Interbrand. The annual report was based on an in-depth analysis. The researchers ...