Feb 26, 2024 · Multivariate testing (MVT) is the process of testing several variables to find out which combination is the most successful. Marketing teams use this approach to figure out which website …

Nov 12, 2025 · Multivariate testing (MVT) is a form of A/B testing wherein a combination of multiple page elements are modified and tested against the original version (called the control) to determine which …

Multivariate testing (MVT) is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs …

Jul 9, 2025 · Unlike A/B testing, or split testing, which compares just one change at a time, multivariate testing allows you to experiment with several changes simultaneously and measure how they …

Jun 22, 2025 · In analytics, multivariate testing is a method of experimentation that tests multiple variations of several page elements simultaneously to determine which combination performs best.

Feb 20, 2025 · What is multivariate testing? Multivariate testing, or MVT, is the act of combining and testing multiple variables on a website as part of a controlled experiment, to determine which …

Nov 22, 2025 · A complete guide to multivariate testing - how it works, when to use it, real-world examples, and how to run multivariate tests with Rybbit Analytics

Jan 17, 2020 · When should you use multivariate testing, and when is A/B/n testing best? This guide shows you how to run multivariate tests correctly.

Nov 16, 2023 · Multivariate testing is when you test several different combinations of changes to determine which performs the best. It's distinct from A/B testing, where you only test two variants – a …

Oct 3, 2023 · Learn what multivariate testing is, how it can help improve your conversion rate, and how you can get started creating multivariate tests today.