In January 2024, PRRI published a report based on both a national survey and nationwide focus groups to better understand Generation Z’s motivations, concerns, and behavior.

Generational categories, such as baby boomers, Gener-ation X, millennials, and Generation Z, are ubiquitous in American culture, featuring prominently in news stories, marketing materials,...

In a world where the pace of change is no longer incremental and is rarely linear, this study sheds light on how the first global generation is not just adapting but actively reimagining what it …

Today, we issued a report looking – for the first time – at how members of Generation Z view some of the key social and political issues facing the nation today and how their views …

Thinking next generation: Leverage points for new leadership futures The leadership pipeline and the selection of leaders The leadership pipeline and the selection of leaders nd chosen – form …

Generational analysis has seeped into the public consciousness as a method of understanding attitudes and differences across demographic groups. Previous generational analysis by Ipsos …

Generation Z students have replaced millennials on college campuses. Here’s what you need to know about this new generation of students. Generation Z students (born between …